People & Purpose Theatre
Building a Sustainable and Socially Responsible Employee Brand
Day 2 : 10:45 – 11:35
There is growing evidence that employees increasingly take into account a prospective employer’s ESG credentials. Given this, sustainability and socially responsibility have moved into the limelight as key weapons in talent acquisition and retention so how do organisations build a brand that makes them great places to work and which can contribute positively? Our panel discussion will look at key aspects, arming attendees with the practical information they need.
Learnings
- Do you think a sustainable / socially responsible brand is important? Why do you think that?
- How do you build a sustainable and socially responsible employee brand?
- Which other parts of the organisation do you need to engage with to ensure that you can deliver a brand that is authentic? How can you go about that engagement?
- What examples can you give where you have seen those practices put into place?
- What advice would you give others trying to build brands that appeal to employees and the talent pool?
Post-Event Actions
- Insight on how to build a brand that is environmentally and socially responsible
- Strategies to engage with other parts of the business to build brands that are authentic in their ESG ambitions
Speakers
Moderator
Mark Jackson
Managing Director
Reputation Works
Mark Jackson
Reputation Works
Managing Director
Mark founded Reputation Works to help businesses of all sizes build and enhance their reputations through storytelling with a particular focus on the complex challenge of communicating around sustainability.
Mark has more than 30 years’ experience of working with some of the world’s most renowned brands – including Google, Microsoft, Apple and American Express.
He is fluent in all aspects of communications: media relations, content creation, executive comms, employer branding and internal communications, crisis management, stakeholder engagement, activation and sponsorship.
My Sustainability Goals for 2024:
If our city is going to make good on the pledges it made in the Paris Agreement, it is high time the Hong Kong SAR government put sustainability at the forefront of its policy making rather than after-thought.
This will need all of us to hold the government to account, particularly when it back-tracks on flagship policies such as the waste charging scheme.
We also need to hold ourselves to account for our behaviour aiming to reduce, reuse and recycle wherever possible, whether that’s eating less meat, travelling less often or taking the choice not to upgrade our wardrobes each season.
Supported by
PRHK
PRHK is a modern and forward-looking industry organisation for PR and communications professionals in Hong Kong. It represents, champions, promotes and grows the Hong Kong public relations and communications industry, its professionals, its affiliates, its academic institutions and their students.
